Where it begins

Most people wait for permission that never comes. I learned early that the door is rarely locked — it only looks that way from across the room. This book is about walking up and trying the handle.

The first business I built taught me more in eighteen months than the decade before it. Not because it worked, but because it didn't, and I had to understand exactly why before I could try again.

By the end of this chapter you'll have the one question I ask before starting anything — and if the answer is no, I stop. It has saved me more money than any deal I've ever closed…